You might think that Google AdWords is just paid traffic for your site. Pay per click ads that drive people from those little square ads to your sales pages – and then you’ll magically start selling stuff right?? Nope.
AdWords is over used an abused. So what is it good for??
I use it for my list – building an email list is priority #1 when running an online business. Without a list of people that like and want more information from YOU selling online will be a nightmare.
When people want information from you the average % of sales from an exposure to an email or sales page is great if you get 20%. Consider your email or sales page a success if 20% of people on your targeted and amazing list purchase it.
That % goes down drastically when you are dealing with the general population. I would consider a sales page a success if the conversion rate was even 1% using Google Adwords.
So I also use it for beta testing. I only want to promote a product to my loyal and awesome list ONCE. I don’t want them exposed to a sales page that is not tested and already converting. Once I get a conversion on Google Adwords I normally turn off that ad because it is too expensive for what you get, and then I send an email to my list promoting that product.
It works like a charm!
So, adwords is still good, but only for building a list by offering something for free, and for beta testing a new sales page until it converts prior to sending to your list.