Assess and Diagnose!
To properly assess a website you need to examine many things.
- Reach and SEO/Page Rank
- Brand Consistency
- ROI for any monthly costs
- Social Impression Across Outlets
- List Building/Audience
- Email Campaigns
- Site Content
- Content Marketing/Sales Pages vs Conversions
- Current Traffic vs Conversions
- PPC Campaigns
- Promotion Schedule
- Forum Presence
You need to get this baseline reading for what is actually being employed, the consistency behind it, and the result it is accomplishing. Some of the above may be complete blanks. Something may have been started but there is no plan for consistently utilizing it and it is just sitting there.
A website can easily generate many thousands of dollars in revenue weekly, but only if you use it correctly. You simply cannot expect to put up a website and have people flocking to it.
A good website has these things going for it:
- Consistent Engagement
- Meaningful Content
- Good Sales/Promotions
- Clear layout and Consistent Branding
- A Personal Presence
It’s no longer okay to just be a website. A website should almost be a person. People want to feel that there is someone behind the scenes who cares about them. People don’t want to feel that you are always trying to sell them something. They want some meaningful content upfront just for being your “friend.” And they want a lot of interaction with their friend. We all know a good friend calls a few times per week and knows what you want and need. They don’t go months without calling and then try to sell you something!
Sometimes all a company needs is a good baseline and they can take it from there. Sometimes they need more of a plan going forward. A plan for execution and a follow up meeting are always good to make sure that things are going as they should and to tweek anything that isn’t getting good traction.
If you feel like your business could benefit from a thorough assessment please give me a call or email today. I would be happy to help you get started on the right track. 612-245-2224