Case Study: Career Fortitude
Custom Job Search
Objective:
- Provide valuable tools for professionals seeking career advancement.
- Drive user engagement and subscriptions.
- Generate passive income and leads for leadership coaching.
The Challenge:
Career Fortitude, a leadership coaching business, wanted to attract and engage professionals seeking to level up in their careers. They needed a way to provide value upfront and generate leads for their coaching services.
The Solution:
We developed a paid membership area with exclusive access to web-based tools designed for career development and job searching. One of the key tools was a custom Job Search tool:
Custom Job Search Tool
This tool aggregates job postings from over 20 online job boards and provides users with detailed information on the education requirements and salary ranges for each position, empowering them to make informed decisions about their career paths.
The Results:
The introduction of the membership area and Job Search tool yielded impressive results:
- Higher engagement: Users actively engaged with the tools and resources, spending more time on the platform and exploring different features.
- Passive income generation: The paid membership model created a new revenue stream for Career Fortitude.
- Hot leads for coaching: By providing valuable tools and resources, Career Fortitude established credibility and generated high-quality leads for their core leadership coaching services.
By offering a valuable membership program with practical tools like the Job Search tool, Career Fortitude successfully engaged potential clients, generated passive income, and created a strong pipeline of leads for their coaching services.