Case Study: Food Blogger
Custom Recipe Cost Calculator
Objective:
- Increase user engagement
- Drive traffic to recipe pages
- Boost advertising revenue
The Challenge:
A popular food blogger wanted to find a way to make their website more interactive and engaging for their audience. They were also looking to drive more traffic to their recipe pages and increase their advertising revenue.
The Solution:
We developed a custom Recipe Cost Calculator that allows users to input the ingredients of a recipe and instantly see the estimated cost of making that dish. This tool was integrated directly into the blogger's recipe pages.
Recipe Cost Calculator
This interactive tool provides users with valuable information while also encouraging them to explore different recipes on the website. The calculator also includes a call to action to sign up for the blogger's email newsletter.
The Results:
The implementation of the games resulted in significant improvements across all objectives:
- Higher engagement: Users spent more time on the recipe pages, interacting with the calculator and exploring different ingredients.
- Increased traffic: The calculator drove more traffic to the recipe pages, as users were curious to try out the tool and explore different recipes.
- Boosted ad revenue: The increased engagement and traffic led to a significant increase in ad revenue for the food blogger.
By providing a valuable and interactive tool, the food blogger successfully increased user engagement, drove traffic to their recipe pages, and boosted their advertising revenue.