If you’re like a lot of my clients your site is made up of many HTML sales pages. Plus a core which is handled by a CMS of some kind. WordPress, Joomla!, etc… And your site is also eCommerce based with an online cart.
The conflict comes when you want to change carts, or your affiliate moves to a new cart, or any number of things that can happen to change some or all of those links.
I had a very successful client change shopping carts recently and the headache was made a lot easier with the use of pretty links. Granted – he had to change all of his regular cart links to pretty links, and create a pretty link to direct to each of his products, but now that it’s done he doesn’t have to worry about that ever again!
Pretty link is a plugin that operates on the wordpress platform, however it can be used for sites that are HTML based, or otherwise. You create a pretty link that links to your products, and that pretty link database becomes the only place you need to change anything if that link changes.
You then put the actual Pretty Link in place of the cart link on your site. This is all kept track of in one place, on your wordpress installation. You never have the need to go hunting through your HTML pages or any other pages if that link needs to change. You simply go into your main control panel in Pretty Link on wordpress and change it there.
Even if you have the Buy Now button in several different pages on your site – or if you are not in control of the pages that have that Buy Now button, all you have to do is change the end result in your Pretty Link control panel and it will go to the new page.
This blew my mind when I first discovered it, thanks to Jonathan Kraft of http://strive4impact.com/ and http://www.carrieandjonathan.com/
I hope this saves you a ton of headaches in the future!
If you are interested in moving your links to Pretty Link I can certainly help you with that! Let me hunt through your site and also create the Pretty Links for all your products and you will never have to do it again!
Contact me with any questions or for a quote.